Richard Bushman

  Pull up Instagram and scroll through local Brisbane businesses. Notice something? Half of them could swap logos and nobody would notice. Generic sans-serif fonts. Stock photo aesthetics. Color palettes pulled from the same "professional business" Pinterest board. It's not that these businesses don't care. It's that they think graphic design is about making things look nice. It's not. It's about making people remember you. The Power of Graphic Design in Branding (When It's Actually Done Right) Graphic design isn't decoration. It's communication. When someone sees a Coke can, they don't think "red beverage container." They think refreshment, happiness, nostalgia — all from color and shape before reading a single word. That's not accident. That's design doing its job. For Brisbane businesses, the stakes are the same but the budgets are smaller. Which means every design choice has to work harder. A West End café with hand-dr...

  Every week, another Brisbane business owner tells me the same thing: "We tried digital marketing. It didn't work." Then I look at what they actually did. Usually, it's a Facebook page that hasn't been updated in six months, a Google Ads campaign someone's cousin set up, or an SEO "expert" who promised page one rankings in two weeks. The problem isn't digital marketing. It's that most businesses are doing it backwards. The Real Question Nobody's Asking Before you spend a dollar on ads or hire an agency, you need to answer one question: What does success actually look like for your business? Not "more traffic" or "better engagement." Those are vanity metrics. I'm talking about the number that actually matters — whether that's qualified leads, phone calls, bookings, or sales. A physio clinic in Fortitude Valley doesn't need 10,000 Instagram followers. They need 15 new patients a month. A B2B consultancy doe...